SpyFu Review

SpyFu Review Summary

SpyFu is a useful online tool which has proved its viability quite meticulously. There are businesses which are making use of the tool and reaping its immense benefits by enhancing their online effort. There is a lot that this tool can offer to you, in spite of its few limitations. You can always make sure that you are making the most of this tool with your online effort. The tool complements existing online capabilities to a large extent and manages to lend a viable and beneficial role to its users. As stated earlier, the tool proves to be highly beneficial under a number of circumstances.


  1. Good for overall visibility and reporting
  2. Quick access to keywords and all related history of PPC and the ability to print reports.
  3. Find shared keywords using Kombat and identify how you are working differently than competitors.
  4. Discover competition in terms of keywords and ads.
  5. Number of tools to work with
  6. Beautiful presentation of data through graphs and diagrams
  7. Great for making competitor research
  8. In depth SEO and PPC reports


  1. Campaigns of some websites, which are missing from the database, are not shown
  2. Exporting graphs and charts is an issue since only data can be exported. Moreover, the tool performs at a sluggish speed at times.
  3. There are a number of dashboards and options which can make it difficult to discover the data which you are really intent in finding.
  4. The user interface may prove to be slightly cluttered at times.
  5. White label reports are limited to professional and team plans alone.



Are you on the search for special SEO tools to enhance your SEO campaign? We have provided reviews for a number of SEO tools, from which, you may take help and make a decision.


We are sure that you might have already considered the likes of SEMrush and MOZ for your purpose but it is quite possible that you did not find them as useful for your purpose. Our SpyFu review will assist you with your SEO endeavor.


spyfu review


When it comes to SEO and PPC research tools, SpyFu happens to be one of the best, which also provides valuable insights for all types of organic, as well as paid campaigns.


In this review of SpyFu, we will focus our attention to the aspect of keyword research and competitor analysis and see what is the best use of this tool.


Are you wondering what SpyFu is all about and if it is right for your use?

As a SEO and PPC tool, SpyFu can be used to expose the tactics being used by your competitors and analyse it for you so that you can grab the targeted section of the market for yourself. SpyFu provides tools which are simple and easy to access and a seamless interface for the users.


review of spyfu dashboard


At present, SpyFu enjoys indexing over 7 billion search results and 92 million different domains. It is due to this database that SpyFu is considered to be a considerable alternative to SEMrush.


The benefits of SpyFu range from helping in analysis of the site to spying on a competitor’s website, and searching for organic keywords and paid keyword searches.


SpyFu is a whole process, which you can understand by digging in deeper.


SpyFu review for keyword: Find Business Keywords for your market.


For any SEO or PPC campaign, the first thing that is required is searching and grouping of keywords, for which, a number of tools are available such as Google keywords tools, Long Tail Pro and many more.


The task of SpyFu is to provide assistance with searching for keywords, on the basis of specific data provided to the tool. If you have a keyword in your mind, you may provide it to the tool and wait for it to provide you with a list of possible keywords matching the one that you provided. This result should help you with your SEO and PPC campaign.


keyword research with spyfu


There are a few things that you must know, in order to get familiar to the SpyFu keyword dashboard.


Keyword overview: It displays the different metrics and values which are based on the keyword provide by you. It pertains to aspects such as volume, difficulty, related keywords and much more.


It will be good to look at profit related keywords on this front though.


Top AdWords buy recommendations: For running ads, these are the keywords that you should be working with.


Profitable related keywords: There will be a heap of keywords which you may use to finalise the list of keywords that you ought to use. With SpyFu, you can easily curtail this task and obtain a list of keywords which have a proven track record of results in case of your competitors.


Backlinks to rank your keywords: Considered to be one of the best sections, you will be able to know how many links you require to get a rank among the top 10 for the targeted keywords.


Along with this data and functionality, you can also use SpyFu to obtain the best advertisers, which helps in eliminating the wasteful time which you might have spent in searching for the same.


The other best thing about the whole keyword analysis is the feature of Organic SERP analysis. SpyFu offers keyword analysis and grouping of profitable keywords, with which, one can analyse the top 10 SERP results, which might be expanded for up to 50 results.


Keyword grouping: Under this feature, you will be able to group different keywords according to your own buckets. This grouping together of keywords is quite unrelated to Google AdWords or PPC.


SpyFu review: Get organic ranking for your keywords

After the process of tracking keywords is complete, a plan should be designed to rank them in an organic order. The best approach to follow for this type of ranking is to get a greater number of clicks from rankings of specific keywords.


It is advisable that a Site audit must be conducted, after the search for all keywords is complete. Thus, a technical site Audit is highly recommended after the search for the keywords is over.


With the help of a technical site audit, you will be able to decipher the status of your website, as well as a competitor website. At this point, you will also be able to use a tool such as Majestic tool, to eliminate any bad links, which are of no use on your website.


With SpyFu, you can also search for and locate easy link prospects, with the help of a quick competitor’s analysis. SpyFu also allows you to obtain links for your website, which are designed around your keyword and would be best for your website and different web pages.


Based on how your competitors are making use of the keyword, you can also create compelling content around a particular keyword. For this, you will be required to identify those sections of your content which are the best and using that create supporting content which can supplement it. This could be extra information, different perspectives, videos and much more. You will be able to promote each of these pieces by linking them to the main article.


SpyFu review: Take control of your content marketing campaign


With any type of content, it is quite important to determine and to establish the purpose behind creating it. Point out and consider if your content is educating the existing customer, leading to new prospects for the customers or trying to gain new sign ups for your newsletter.


Content planning must be done around this core process. Basically, every step that you take and every effort that you make on the content front, must be directly able to support this.


Here are some steps which will help you set the right goals:

  1. Goals can be big but should be broken down into meaningful and measurable terms.
  2. Instead of aiming for driving more traffic to your website, set a more measurable parameter to measure the growth of your website, such as obtaining a given number of new visitors during a given month.
  3. Conversions will always rank higher than traffic.
  4. Always try to achieve an intersection between your goals and the goals of your visitors.
  5. Never neglect links and the role that they play. Always keep an eye out for the entities which link to you and the entities which you link to. You can keep a tab on this through Google Search Console, which answers this for you, under ‘links to me’.
  6. You can also make use of SpyFu here and search for specific domain names and find the specific back links which are directing back to your website. With this tool, you can segregate the links into news sites, forums, discussions groups and more.


The type of links that you get and who do you link to?

If you thought that SpyFu is in any way limited up to this point, then you were wrong. Use the search bar on SpyFu and type your domain and choose to view the back links, which will display a complete list of websites which you link to and which link to you. From this point on, you will be able to separate them as sites, forums and more.


Before you get started, there are two more things that you must take note of. These include, measuring the effect of the content and nurturing the leads which you obtain. On the face of it, these appear to be post production details but should actually be implemented and fit within the planning stage itself. As soon as the content is published, viable action should be taken according to the necessity.


SpyFu Review: Conduct Competitor Analysis


For any online business, it can be crucial to conduct a competitor analyses. A competitor’s data can present you with significant opportunities and point you in the right direction. The first thing to do here is to identify your competitors. Here are some of the common ways to monitor the strategies of your competitors.


The first thing that you need to do at this point is to identify your competition. With this tool, you will be able to identify competitors which you have not even thought of, before now. The domain overview tool of SpyFu can help you in identifying this. Always not down the ratio between SEO and PPC, review the core keywords and more.


Tracking the ads of competitors is another viable arena where you must focus your effort. Find out where they are spending their money and what does their copy look like. Are they purchasing display ads? When you find out the answers to these questions, you will have gained much deeper insights into the working of your competitors than you can imagine.


At this point, you should also make use of ranking history to track the SEO performance of the competitors. This will help you in finding out notable events and consequently, find out the factors which impact the ranking of the website. Reviewing the back link profile of the competitors can also have a notable impact.


SpyFu Review: Setting an Ad Copy with SpyFu

If you intend to run advertisements for your business, and at the same time, need to set up an Ad copy, SpyFu can help you in the task. With the help of SpyFu, you can search and group keywords for the ad copy.


review of spyfu advertisers dashboard


At the same time, SpyFu can help you in locating the best ad copy, which might deliver a high rate of conversion in return. With the use of this tool, you will be able to target those keywords which are highly sought after by your customers and will remain useful for your business.


Here are the features of the PPC tool at SpyFu:

  1. It can work as a spy tool for AdWords of the competitors.
  2. Find those keywords which are being used by competitors but are not on your list.
  3. Make a grouping of AdWords keywords
  4. Make a note of the PPC ads of competitors.
  5. Keep a track of the rank of your PPC ad.


ppc keywords with spyfu


Here are the additional tools which are available with SpyFu:


When aiming for an organic rank, these tools can prove to be of utmost value.

Kombat Keywords: With this tool, monitor the keywords which are being targeted by your competitors. These keywords could make the difference between their business and yours. Obtain exclusive keywords with this tool, along with weak keywords, which could be useful for both, paid as well as organic campaigns.


spyfu review kombat keywords


Backlink Kombat: You can obtain backlinks with this tool, which could prove to be very useful for organic ranking of your keywords. You can easily monitor and analyse your competitors with this tool and select the best back linking opportunities.


spyfu review for backlinks


Review of List Builder with SpyFu

With this tool, you can obtain a list of top domains under different categories, such as domains with the highest organic traffic, etc. Apart from this, you may also take a view of the other top lists such as lists of keywords on the basis of CPC, number of clicks and more. You can fill a form and obtain any other custom list that you may require for your purpose, with the help of SpyFu. Based on the keywords that you enter, SpyFu can help you by building a list featuring leads. Over here, you will be able to obtain information such as domain name and their contact information. These leads can be used to reach out to customers.


SpyFu Review for Reports Feature

Reporting is really important if client SEO is your thing. With SpyFu, you can create and display useful SEO and PPC reports. During the process of report generation, you will be able to choose what you wish to generate. You can choose a domain for which you want the reports to be made. After this, SpyFu will provide related competitors in that domain, which can be used for your report. This is especially quite useful in cases when you wish to give your clients a comparative review about the performance scale.


SpyFu Review Final verdict: Is it worth it?

Let us take a close look if SpyFu is worth it, after all or not.


As a competitor research tool, it is definitely worth it, to a large extent. The best part about the tool is that it is not merely limited to this aspect alone. With the use of this tool, you can manage the SEO aspect of your website to a large extent and also use it to attract new customers.


For someone who works with a large number of PPC campaigns and ads, SpyFu can prove to be a real investment. For a blogger or a client of an SEO agency, it will be better to opt for a tool such as SEMrush.


As a complete SEO offering, SpyFu can prove to be an economic investment.