SEMRush Review – What does SEMRush provide you for your SEO and PPC Campaigns?

SEMRush Review Summary

Today, we are all living in a time and age, when SEO is the most significant feature for acquiring a successful blog or website. To achieve this goal, SEMRush works as a one stop tool that is helpful in finding a set of profitable keywords in order to boost the performance and visibility of your website. Several SEMRush Review regards, SEMRush as a program that is today used by old and new bloggers to optimize their sites, come up with a content that their audience demands and thereafter create a better experience for the visitors. Rated in many SEMRush Review as the best SEO tool available in the market, this is one comprehensive tool you must definitely add in your SEO regime.


  1. The backlink gap and the keyword gap are two of the best tools to help you ensure that all the business keywords and the off page sources are properly covered in your strategy.
  2. The SEO Content Template is best when used for content creation at minimal time covering all SEO factors.
  3. Keyword Magic Tool is the best tool for you to club all the keywords of your campaigns in a row. No other tool has this feature.
  4. Domain history lets you check the manner of flow of the market. So, it stops you from putting in your money when the time isn’t right.


  1. A number of features are still in beta mode.
  2. You cannot really trust the Keywords Difficulty tool.




SEMRush is one of the oldest and literally the best SEO tool available in the market. It was launched in the year 2008. However, back then it came out as a mere extension which was called the SeoQuake. With time, the tool gained popularity was re-christened to be called SEMRush. The year 2016, proved to be a major milestone year for Semrush when the tool acquired clients in over 100 countries and had over 1,000,000 users. With time, SEMRush kept updating itself and made changes as required by the mega search engine – Google, adding to its popularity.


Here, we have come up with a detailed SEMRush review that will help you reason why you should be using this tool for your PPC and SEO campaigns. It is believed that this tool offers several use cases and here we’ll try and explore these cases for your better understanding. So let’s get started.


For many who do not know, SEMRush is a SaaS i.e. software as a service tool. Using this tool, you can look for the keywords in order to be targeted with the approximation and difficulty of users that you can capture. In addition to this, you can also audit your website and correct the issues if any, to thereby improve the organic reach of your website. Furthermore, SEMRush also gives a comprehensive competitor analysis for you to understand and comprehend the success of your competitors.


semrush reviews


SEMRush is an all-in-one-tool mainly because of the array of tools and features it offers. Of course, the software is paid but for those who wish to try this without paying a price for it, there is a limited time free trial available to help you understand and experience the completeness of this tool.


SEMrush has come up with a bounty of power packed tools that together work forth to help the entrepreneurs improve their marketing efforts. From ad campaigns to keyword research and implementation, SEO, backlinks, content marketing, PPC, social media, SERP, and so much more, with SEMrush, you can perfectly understand the analytics and the data behind your portal, compare it to that of competitor’s portal and then seek opportunities to help you improve or dig ways to make the improvement happen, with time.


All of this and more is done by SEMRush by way of tools classified under 5 key toolkits. These tools are all inclusive, and indeed have everything that a digital marketer would ever need.

Here is the list of these toolkits:

  • SEO Toolkit
  • Advertising Toolkit
  • Social Media Toolkit
  • Content Marketing Toolkit
  • Competitive Research Toolkit


So, now, let’s take a step by step look at each of these toolkits to understand how they have contributed to the popularity of SEMRush. We will also help you chalk out some reasons as to why you should spend your money on them.

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SEMRush Review For SEO ToolKit

The SEO Toolkit of the SEMRush comprises 5 primary sections. These sections are enough for a marketer to come up with a strategy using which one can outrank their website to that of competitor’s. From website audit to the competitive research, and everything else in between, this tool has everything for you to get to the top of your league. A lot of SEMRush users, found this tool to be useful to track its contemporaries because of the information it provides and the usefulness it holds. Be it reporting or research, the SEO Toolkit at SEMRush is indeed the perfect solution for you to take the SEO of your portal to another level.


semrush review for seo toolkit  - analyze your website


SEO Toolkit includes related tools like:

  1. Competitive Research
  2. Keywords Research
  3. Backlink Analysis
  4. Rank Tracking
  5. Website Audit


All 5 of these tools are indeed very helpful, whenever you wish to chalk out a planning strategy to improve the ranking of your website.


Further, here is a list of some extremely pivotal things that SEMrush can help you accomplish:

  • Help you know, who your direct competitors are and most importantly the top rated competitors in your niche.
  • Dig out the most crucial keywords which are helping with the success of your competitors.
  • Find out from where your competitors are sourcing the backlinks.
  • Track how your keywords are working and thereafter monitor their performance on Google.
  • Know the most lucrative products of the competitors for you to track them and then sell them on your own store.
  • Know the keywords that you can use for your blog posts, pages and products for them to perform better.


Competitive Research: In the SEO Toolkit, this is indeed one of the primary and most used tools which helps you get a sneak peak of your competitor’s work. Using this tool, you can work out a better and a more comprehensive strategy for the ranking of your website for the business keywords.


Competitive research involves a couple of things. Let’s take a look at them, one by one.


Domain Overview: Using this tool, you can understand the situation of your competitor as well as your own website. You can use this tool, to acquire a screenshot of both yours as well as the competitor’s website. This also helps you examine the organic search of your website, meaning how many visitors are coming to your website, organically. Further, information about paid traffic, can also be known, if you are running ads on your website. You can also know about the country wise organic keywords and their ratio of total reach. Lastly, you can study the size of the backlinks that your competitor has and you ought to cover to overshadow them.


semrush review for domain analysis


Traffic Analytics: As evident from the name, this tool is helpful for you to acquire detailed information on the amount of traffic that your website is getting. Traffic Analytics tool, further classifies the traffic in a number of ways. This includes the traffic that is acquired via email, organic work or the traffic that directly comes to your website. Noteworthy, information on the bounce rate can also be known. In case, there is a sub-domain that is getting the major chunk of your traffic, that information too can be known via this tool. So, is it similar to Google Analytics? Yes, mostly! Just like Google Analytics, the traffic analytics also presents to you a snapshot of the traffic your website is receiving for you to get a faster and better understanding.


analyze your website traffic with semrush


Organic Research: This presents the detailed view of organic keywords, traffic, types of keywords etc. With this tool you will be able to get information on the organic keywords of the website and the position for the organic keywords, for them to perform significantly better. With this you can look out for the top performing pages based on traffic. Also you get the map view of competitive websites which is created based on keywords and search volume of the website.


find your organic keywords


Keyword Gap: Undoubtedly, this is the best tool provided by SEMRush. It is also a unique feature available exclusively to this tool. Using the keyword gap tool, you can find out the keywords that your competitors are targeting to avail benefit that hasn’t been explored by you yet.


Backlink Gap: This is a great time saving tool that lets you create a comprehensive strategy for your backlink creation in a very short span of time. With this tool, you can analyse the backlink profile of 5 of your competitors and then dig out some untapped backlink opportunities for your own site. You can also acquire a report comprising the list of domains that you can target on for your link building campaigns.


SEMRush Review for Keyword Research Process:

The keyword research tool of the SEMRush, helps you gain insights on all the keywords. Using these insights, you can understand how your keywords are performing and work out a strategy to get more number of users on your website. Further, it is the best tool to know your competitors because with this you can know the actual number of competitors or the pages that are ranking for the same keyword in SERP, CPC of the keyword and the competitors working with ads.


semrush review of keyword analysis


In addition to this, this tool also gives you a list of phrase match keywords and the related keywords along with their SERP results, CPC and volume. To be put straight, this tool helps you see the ranking of your website organically.


SEMRush Review about Keyword Magic Tool

There is also a special and a unique tool called the Keyword Magic Tool using which you can get millions of new topics, long tail keywords and popular question keywords. Besides, this tool also gives you the SERP features for the keywords. Such features are not available to other competitors. So, using this tool, you can ascertain what to target and how to win the situation.


Now, what if you have 100s of keywords all waiting to be analysed just at once? In such a scenario, you can use the Keyword Difficulty tool clubbed under the Keyword Research section. This is indeed a very significant tool which helps you analyse 100s of keywords in one go and thereafter, acquire all the related information of the keywords including their volume, difficulty, results, SERP features available for keyword and trend of the keywords over the span of time. All of this is very similar to the analysis provided by the Google Trends.


SEMRush Review for Link Building Process:

As you know, link building does play a very crucial role in forming your SEO strategy. Once you are able to acquire information for every website backlink profile, it is easier for you to get a more clearer picture of how much work you have to put in for your off page activities. So, Backlink Analytics of SEMRush is indeed one really powerful website tool which helps you in gathering functional data on the domain’s backlinks.


analyze your backlinks for competitors


SEMRush has created a huge database to power up the backlink analysis. Here is the snapshot of the backlink database of SEMRush:

  • 6,100,000,000 URLs crawled per day
  • 16,807,000,000,000 total backlinks
  • 997,000,000 total referring domains


With SemRush Backlink Analysis tool you can:

  • Spot new backlinks
  • Identify the incoming links as well as the linking domains
  • Monitor the link-building progress of any domain
  • Detect backlink types
  • Know if any backlinks are deleted
  • Know how authoritative a referring domain can be and where is it located.
  • Compare your backlink profile to your competitors’ backlink profile and gather information on the link-building progress
  • Get insights into your competitors’ most authoritative linking domains
  • Track your competitors’ link-building efforts to gather successful ideas for your own link building process.


You can get every related information on the newly added backlink or any deleted backlink via mail. In case you need, you can also download the requisite data for your analysis and provide the same to your off page team for implementation. You know analyzing the backlink domain wise can be a little tedious. In order to resolve this, SEMRush has come up with a bulk Analysis feature in this tool. Using this feature, you can analyse about 200 domains per URL in one click. SEMRush will provide you the complete metric detail for all the 200 domains that you have added in the list. You can download this data and analyse offline, if needed.


SEMRush Review for Rank Tracker

In order to ensure that your website is ranking, it is important for you to stay updated with the progress of your website. For this, SEMRush has included a Rank tracker tool in the suite that can help you in tracking the ranking of your keywords.


Position Tracking

Position tracking helps you collect accurate google ranking data which isn’t usually available in any other tool. So, using this tool, you can track the ranking of your keyword on daily basis. Further, this tool will help you analyse your efforts both at the local and national level on your desktop or mobile.

Using the Position Tracking you can:

  • Measure the SEO efforts with ease.
  • Monitor your Google ranking
  • Analyze mobile & desktop data
  • Create stunning PDF reports


You can also use the Position Tracking tool to filter the data on the basis of 16 SERP features. So, using this tool you can acquire a list of keywords which triggers with the SERP features. In addition to providing you the ranking of your keywords, this tool also helps you get real competitors from SERP and know about all the domains which are ranking for your target keywords, sorted by their visibility level. You can filter your search and exclude ubiquitous domains such as to get rid of unwanted data and direct your focus on only the top 3, 5 or 10 domains, as your ambitions or resources, maybe.


SEMRush desires to ensure that all the things are updated in real time. And this property is seen in all the tools of the SEMRush. You can however, create triggers which will alert you in case there is a critical position change that may require immediate action from your end. You can download this report of keywords position and present the same to your clients for them to see the effectiveness of your work. This report is complete to help you acquire more clients.


SEMRush Review For Advertising Toolkit

The Advertising toolkit of SEMRush works wonders when you wish to earn some revenue by running ads on your website. This toolkit has all the tools which you may require for running the ads. From getting info for CPC to ad level domain analysis to keyword finding, to actually creating the ads for your website, this toolkit does everything for you.


run your ppc ad with semrush


SEMRush also has a vast database of publishers to target display advertising. In case, you wish to work out the SEMRush display advertising feature, here are some numbers that will encourage you to get started.

  • SEMRush has analysed and setup 118,000,000 total ads
  • SEMRush has worked with 3,100,000 total publishers
  • SEMRush has been used by 2,300,000 total advertisers


Given the vast database on the advertising industry, SEMRush is capable of helping you analyse the ad history for any keyword. Using these history reports, you can ensure the effectiveness of your ads and experience the positive results on your ad.


The Ad Builder with SEMRush is capable of helping you create an ad copy which will offer you the best ROI and cost on click value. This information of ads is shared with you graphically by way of charts. It is a very useful data and comes handy whenever you wish to present it to your clients.


Though, there are several options available and despite most of them being ready to use, they are still in their beta version.


SEMRush Review for Social Media Toolkit

The power of social media is burgeoning at an unstoppable rate. Thus, social media today is important for a business to flourish. To help you with this, SEMRush has a Social Media Toolkit which is nothing short of a saviour for your website and business. Using this toolkit, you can plan and strategize your posts on your social media business accounts by just a single click. You can also schedule, when and how your posts will be published.


When you have the Social Media Toolkit of SEMRush, you’ll never need any other toolkit. The features and usefulness of this tool is great and it offers you a variety of ways to plan out your social media campaigns.


So what is this tool? It is called the Social Media Poster. The Social Media Poster helps you schedule your posts as required by you. So, with the help of this tool, you can create new posts while you are surfing the web.


Now, what if you have already created a lot of posts to be published on your social media accounts but they are in your csv? Fret not, this tool is capable enough to access your csv and schedule these posts for you.


It also helps you check the performance of your posts, know when is the best time for you to publish a post, track down the location, age and gender of your audience, all under the SEMRush platform. So, when everything is compiled under your SEMRush platform, you don’t have to visit all your social media accounts one by one, to see how your posts are performing.


Besides, there is a social media tracker, which will help you track the social media profiles of your competitors and see what they are publishing. Thus, using this tool, you can sneak into the accounts of your competitors and see what is working for them and thereafter plan your strategies accordingly. You can also plan your ads using this tool for your social media accounts.


Thus, this social media toolkit by SEMRush is indeed the best toolkit for managing all your social media campaigns.


SEMRush Review for Content Marketing Toolkit

Time and again, we hear, Content is the King. And going by the google updates, it is undoubtedly the most significant ways to attract the customers to your website. But sadly, content writing is not a very easy task. Writing content by keeping up with the SEO metrics, often seems like a tedious job.


get content ready for your website or blog


Understanding this hassle faced by the customers, SEMRush has come up with a content marketing toolkit. Using this toolkit, the experts can find a topic, draft a plan for writing on the topic with their team, optimize the content once written and audit the content online to ensure it is keeping up with the SEO factors. On the whole, this has significantly minimized the time and effort that was otherwise involved in auditing of the content.


There are some very important sections of the Content Marketing Toolkit. Let’s study them one by one.


Topic Research: Using this feature, you can get the most suitable topic for you to write the content on. Drafting an effective content plan should mostly be based on the interests of your audiences. So, using the SEMrush Content Platform you can gather a complete picture of what your audience needs in just a few clicks. Under topic research, besides the topic itself, you can get some popular headings, sub topics and some significant topics which people like reading about in their online communities.


Marketing Calendar: In order to manage and plan your content better, you need to constantly monitor it. So, using the SEMrush Content Platform you can keep a track on all the team tasks as well as the deadline to ensure that your activities are carried out well in time. In addition to listing of the activities for sharing it with the team, SEMRush also helps in reminding the team mates about the deadlines and the status of the activities by way of notifications.


SEO Content Template: SEMrush Content Platform gives you a content template that has the recommendation on how you should be creating a winning content. If you publish a search optimized quality rich content, there is a fair chance, that the visibility of your site will improve thereby attracting more volume and traffic on your website. In this template, you can also get help with the tips of text, recommended keywords against your main keywords and tips for writing the headings.


SEO Writing Assistant: With the help of the SEO writing assistant of the SEMrush Content Platform, content optimization of new or existing texts is no more a time consuming task. This writing assistant help the content creators to ensure that their texts are optimized and unique in just a few clicks right from their WordPress account or in their Google document. It further, helps you examine the content against factors like readability, plagiarism and the tone of voice.


Brand Monitoring: The SEMRush brand monitoring will help you track down the brand mentions of your competitors in different PR channels.


Post Tracking: Next comes the post tracking. Using the post tracking, you can track down the lifecycle of your content that is posted on the external blogs but doesn’t end with its publication. So, using this platform, you can track the performance of up to 50 external articles, both yours as well as those of your competitors. Based on this, you get to know the value and worth of the social share of your content, track the keywords and the traffic that these posts are getting.


Content Audit: Last comes the Content Audit. Using the SEMrush Content Platform, you can analyse thousands of your articles in just a few simple clicks. Thereafter, you can segment them into groups for you to update further. When the analytics are done on a regular basis, you understand what will work better for you to track the audience and thereby select the most effective approach to help you achieve your goals.


You can also examine the performance of the content and then decide whether the content should be rewritten or removed from the site. So, whenever you use this tool, do ensure that you check the activity and then perform as suggested. All of this, makes it a good and complete content marketing platform. So, given the opportunities it provides, it is a good tool in the list.


SEMRush Review for Competitive Research Toolkit

We have already seen all the toolkit which are available with SEMRush and are needed for a detailed and proper analysis of your website as well as your competitor’s website. Yet SEMRush does have a toolkit which has been especially created for the competitors. Using this toolkit, you can analyse the working of your competitors and understand their performance in detail.


spy on your competitors


As part of this toolkit, you get a more comprehensive picture of your competitors including the domain analysis, traffic analysis as well as the ranking of the keywords. So, every information that we discussed for competitors in different toolkits above, is compiled and can be seen here in a single slot. Thus, from backlink profile to website analysis, content gap to backlink gap and opportunity and from advertising research to brand monitoring, everything can be seen and understood via this tool in a single tool. On the whole, this toolkit is a collection of all the metrics that are required for you to understand your website in a single space.


SEMRush Review for Additional Tools

Apart from the tools that we have already discussed above, SEMRush also presents to you a variety of other tools that come handy when you are trying to analyse the algorithm of a mega search engine like Google.


SEMRush Sensor: Using the SEMRush Sensor, you can check for any changes noted in the Google Algorithm for SERP based on the industry which your website works in. Further, examine the type of SERP features and their occurrences.  All of this information is available for both desktop and mobile.




Backlink Audit Tool: SEMrush helps you get a complete picture of your backlink profile. This tool makes use of its personal database comprising one billion backlinks in order to fetch the details of all the domains which refer to your website. Its integration with Google Search Console can also be availed for you to scan a wider number of backlinks. In addition to this, you can also upload a list of external backlinks (for example, a .csv file) into the tool. If you use this tool, you will never overlook any of the links.

The backlink audit tool gives you a toxic score for all your backlinks. This score is calculated based on the 45 toxic markers. When the analysis process is conducted, SEMRush takes into account all the toxic signal’s importance and frequency. So if needed, you can disallow the bad links in order to ensure that your website penalized by Google.


SEMRush Review for Price

There is a basic plan available for this tool at $99 and honestly, the basic plan of SEMRush does have all the features that you’ll find in the pro plan. Given the vast range of tools available in the toolkit, this price does seem justified. You can try out the SEMRush tool free for 7 days and then if it works for you, you can spend your money and activate the paid version of it.


Overall SEMRush Review:

Given the vast variety of tools available at SEMRush, we can easily say that it is an all in one tool for every SEO expert or digital marketing professional. However, we do not recommend this tool to an amateur as the use and application of this tool does require a lot of your personal knowledge, which a novice might not possess. But if you know the drill, you can use this tool for your Social media campaigns, SEO, PPC and Content Marketing. In all actuality, it is one tool, you must definitely have.

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4.2 / 5 based on 46 user ratings

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