By now, you and I are both in agreement of the importance of the keyword research process for the SEO of the website. However, knowing the importance of the keywords isn’t enough. You must also know, what are the types of keywords that you should be targeting.
In case you have a website which is in the Digital Marketing niche, some of the keywords that would always be on your mind would be PPC ads, SEO, digital marketing, digital marketing agency, and alike. However, did you ever ponder how much competition and websites are already available on these terms? If we give you a rough idea, there are over a million websites available and hence the competition on these terms is massive.
In order to be able to overcome this situation, and tap on more traffic, you need to know and understand the need of the Long Tail Keywords, in detail.
Thus, to be really able to profit from the long tail keyword strategy, you need a clearer vision of your product, your company and obviously your website. So, here, we’ll take some time and discuss with you:
- What are long tail keywords?
- How to select the long tail keywords?
- The tools that can be helpful and used while you are working with the long tail keywords analysis.
Now, let’s start discussing all these three pointers, one by one, in a little detail.
What are Long tail Keywords?
In general, the long tail keywords are believed to be more specific and less common keywords, in comparison to the other keywords. These keywords are mainly niche specific. However, in some cases, the market of the long tail keywords is really tiny. It is in reality, the vastness of the internet that makes your niche blog or niche product or niche post, profitable.
Usually, you can recognize the long tail keywords by its length. As already discussed, though they are less common and more specific, these are keywords people know will bank for them. However, these are still considered to be the kinds of keywords, which not many people are targeting with their content.
What are Short Tail Keywords?
Now, you know what long tail keywords are. So, how are they different from the short tail keywords? But, before we get to the difference, let’s understand what are the short tail keywords?
The short tail keywords are the broad phrases which the people use when they are searching for something in the search engine. These keywords, usually comprise of one or two words.
So, short tail keywords are nothing but your regular search phrases with one or two words only. It is their short length, which makes these keywords, less specific that the searches with more words.
For instance, “Mobile Phone”, it is two words, and an example of a short tail keyword.
On the other hand, “Mobile Phone I should buy” is 5 words and an example of the long tail keyword.
Generally speaking, it is the individual short tail keywords which are more searched than the individual long tail keywords. However, it is the highly specific phrases which compose the huge majority of the search volume.
Difference between short tail and long tail keywords
Here, is a table representing the difference between the short tail keywords and the long tail keywords.
Short Tail Keywords VS Long Tail Keywords
|Point of Distinction||Short Tail Keywords||Long Tail Keywords|
Based on the distinction stated above, there is no doubt about it that the long tail keywords are better in comparison to the short tail keywords in every respect.
The Benefits of Long Tail Keywords
We already know that the long tail keywords are better than the short tail keywords. So, now let’s individually study the benefits offered by the long tail keywords.
The primary benefits of the long tail keywords are:
- In the case of the long tail keywords, there is fairly lesser competition.
- The results depicted by the long tail keywords are definitely more relevant than the ones given by the short tail keywords.
- The conversion rate noted by the long tail keywords is massive.
- The head words are already included in the long tail keywords.
- These keywords are pretty easy to optimize for.
- In the case of the long tail keywords, the user intent is mostly specific, since they mostly get what they are searching for.
However, with all these benefits, there is one downside too associated with the long tail keywords. This is that, with the long tail keywords, you will have to create more content in order to address of the keyword phrases rather specifically. Further, the potential ranking benefits as well as the pay off when it comes to the happy customers, is there to be had.
Thus, my recommendation for you, over here, is to come up with a strategy for the long tail keywords too when you are drafting your SEO strategy.
Why focus on long tail keywords?
Honestly, a lot of you are confused on whether or not, you should try and include the long tail keywords in your website. Well, the simple answer to your question is, Yes. Long tail keywords are a crucial part of your SEO. And if you haven’t yet realized, it is fairly easier for you to rank for the long tail keywords in comparison to the short tail keywords. This is because, there are only fewer websites which are competing with you for high rankings in case of these keywords on Google.
So, the longer or rather the more specific your keyword or search term is, the more easier it becomes for you to rank for this term. This is because, as a result of the vastness of the internet, it becomes very easy for you to find the audience for your specific niche. Thus, it is important for you to focus on the group of long tail keywords as these keywords will definitely bring in a lot of traffic for you.
The infographic below, from HitTail helps to highlight the benefits of long tail keyword use.
Another important benefit for you, when you focus on the long tail keywords is that, though these keywords are used fairly less in the search, the visitor or the customer, who sees your website using them is more likely to avail the product or service from you over the others.
Further, with the growth in the use of the mobile phone for searches by the people, there has been a noted increase in the results which are related to the questions which are again a type of the long tail keywords.
How Can You Find The Best Long tail Keywords?
There are a variety of ways for you to locate the best long tail keywords. So, in order to help you with the same, here are some keyword research tools that can be used by you. You can either use all of these 4 tools mentioned below, or any one or combination of them, depending on your requirement of the long tail keywords for your website, blog or content piece.
1. Google Search Engine “Searches Related to…”
Did you ever notice that when you head to the bottom of your Google search result page, there is a small section by the name of the, “Searches related to…”?
Well, if you understand SEO and long tail keyword research, this area is actually your gold mine for the long tail keywords.
So, how can you use the “Searches related to” section. Let’s find out!
Firstly, you need to type in the keyword that you wish to rank for. Next, you will have to head to the bottom of the page. There, towards the end, you will see the “Searches related to . . .” for the input keyword.
In this “Searches related to . . .” section, you can get quite a handful of the GREAT long tail terms which you can target.
There is a small tip that we would like to add here for you. So, you can pick any one of the keywords mentioned in the “Searches related to . . .”. Next, you should enter that keyword term in Google search. Now, again you’ll get a list of Google searches. Ignore that, and again scroll to the bottom of the page, where you can see the “Searches related to . . .” part. This “Searches related to . . .” has all the related searches related to your newly inputted long tail keyword. You can repeat and rinse the process like this, as many times as you like. By the end of it, you’ll have a humongous list of the long tail keywords for you to target.
2. Google Auto Complete
I believe, that you have already seen the Google Autocomplete in action before. In the Google Autocomplete, the best part is that you’ll get the suggestions coming straight from Google. So, how do you use the Google Autocomplete for keyword research?
Well, you have nothing much to do here. All you have to do is,
JUST enter a keyword
You can also type in a keyword along with a letter:
However, there is one problem with this approach. When you type in “keyword a”, “keyword b” etc, it feels like a Giant pain.
But, fortunately for you, the long tail keyword generators such as the keywordtool.io and the Uber suggest , both scrape Google Autocomplete data for you. In reality, both of these tools, work more or less in the similar fashion.
So, all you got to do is, enter your seed keyword and click on the search button. You’ll be flooded with the results.
3. Google Search Console Performance Report
I feel, being in the industry for a while, you might have often heard, your colleagues say that many a times, the best keywords are the ones that you are already ranking for. But do you really understand, what does this mean?
A lot of you, reading this, might have a handful of pages or blogs or websites that are already sitting on the 2nd or the 3rd or the 4th page of the Google. If you see through these, you will notice, that often, you rank in Google for your long tail keywords which you might not even be optimizing for. So, if without optimization they are doing so well, imagine how are they going to do if you give them some extra SEO attention? If that happens, within a span of a few days or weeks, such pages will be on the first page of the world’s biggest search engine, Google.
It is very easy for you to locate these 2nd and 3rd page keywords in the Google Search Console. To see the same, all you have to do is Login in to your Google Search Console account, and head straight to the Performance Report.
4. Long Tail Pro Tool
Last in the list is the Long Tail Pro tool. This tool primarily focuses on the extraction of the Long Tail Keywords. So, when you use this tool, you will have to input the seed keyword and based on your input, the tool will bring in to you a list of long tail keywords along with their search volume and difficulty.
There is no doubt about the usability of the Long Tail Pro Tool. It proves to be very helpful during your keyword research process when you are working to extract the best possible long tail keywords. It will offer you details such as SERP comparison, competition, volume, etc. Click here, to check the detailed review of the Long Tail Pro tool.
What after you have the Long Tail keywords List?
After all the keyword research work is done, and you know which keywords you would like to rank for, you can begin with your content creation. Again, the process of content creation can be pretty challenging here. Thus, in order to get the best results, you need to give your content, proper time and space.