Many people often confuse the idea of keyword research with choosing search terms which have high volume or else, with building special links, and working upon ranking a single keyword on its own.
Keyword Research is broadly the basic building block of a good SEO campaign or strategy.
When performed in the right manner, even this basic SEO campaign can help you achieve the target of ranking your web pages on the top and in return, finding more traffic on your website. Let us get to know more about making the right keyword research.
What is keyword research?
If you are wondering how to define an ideal process for researching keywords, here is your clue.
Defined in simple terms, researching for keywords is the simple process of discovering new words or a collection of words which an average user is is likely to search for, on the web browser, with the aim of building his content around those terms.
Every SEO activity is impacted by the act of researching for the right keywords. This also involves finding apt topics for content, developing right SEO for the page, and aiming for the right promotion and reach. It is quite obvious to understand hence, why keyword research forms the base of any SEO activity.
Different types of keywords
There are two ways to categorize keywords. The first categorization is made on the basis of length and another one is made on the basis of the nature.
The former categorization can be done in the following two types:
Short tail keyword
As the name suggests, a short tail keyword is one where there is use of less than 3 words in a keyword. For example, consider phrases like ‘home solutions, wedding themes, best mobiles’ and more. These keywords are also known by the name of head terms. Ideally, these phrases are like the first thing that you might think of, when deciding to search about something on the search engine.’
Long tail keywords
When compared to short tail keywords, these are quite different. Ideally, a long tail keyword would be longer than 3 words. These keywords do not leave much scope for imagination since they are quite targeted. The benefit of using long tail keywords is that they help in bringing the targeted audience to your platform. They might not work to bring back a huge audience but they will work best to bring the right kind of audience.
A few examples of long tail keywords include ‘best summer apparel in 2019, trending MP3 songs in English’ and such. As you may be able to see, long tail keywords are quite more specific than short tail keywords.
The latter categorization can be expanded as follows:
On the basis of intent, keywords can be divided in to 4 different types. Based on this categorization, it can be concluded that every keyword has its own importance and is based upon the value that it produces.
We will be discussing four main categories for different types of search queries with a clear intent.
- Informational keywords: Use of ‘how to’, ‘what’ and more. Example – how to make rice.
- Navigational keywords: Based on a query on a brand. Example – Instagram, Twitter.
- Commercial investigation keywords: Use of specific attributes such as ‘vs’, ‘best’. Example – dresses for women.
- Transactional keywords: Use of words that promote a transaction such as ‘buy’, ‘download’.
Searching for something on Google will be able to help you understand better what this intent is all about.
You can check some of the top ranking pages for cues on use of keywords and might suggest a good way to start when you are trying to make the research yourself.
Here are some of the best tools for keyword research which will help you decide.
It can be quite hectic to work on researching keywords and frankly, might consume a lot of time as well. This is why, you can make use of some keyword research tools to make the task easier for you.
It is possible to save your time and make a well timed strategy about choosing the right keyword rankings as well.
When working for keyword research, here are some of the main tools which will assist you.
- Google Webmaster: Make use of the search console queries section which will help you in finding related keywords with ease for a single page.
- Google analytics: This tool provides you with search queries and keywords based on what you may be looking for. Google Webmaster and Google analytics can be combined for better results.
- SEMrush: This tool is regarded as helpful especially in the case when you need to obtain a list of keywords with related search volume. Learn with SEMRush Review how to this for keyword research. Using this tool will help you in searching for the keywords being used by your competitors. Also grab SEMRush free trial before you subscribe.
- Ahrefs tool: You can use this tool to extract keywords based on what your competitors are using and more related terms, based on the search volume and difficulty of keywords. The tool also offers a feature to compare 3 or more competitors and also discover keywords which are easier to target.
- SpyFu: As the name suggests, this tool is quite useful when you need to check what your competitors are up to. From the traffic that they are gaining, you will be able to obtain the list of keywords that they are using. The tool also offers some other unique features which can be very useful for your purpose. Get access to SpyFu Tool for free.
- Long Tail Pro: By making use of this tool, you will be able to gain access to long tail keywords. From a business perspective, long tail keywords are far more useful than short tail keywords. You can get access to the tool right now and bag a quick Long Tail Pro discount
The process of researching keywords
Now that you have checked out the tools which can help you in the task of keyword research, let us take a peek into the process of searching for the same.
Following are the steps involved in the process of keyword research with the help of these tools.
You need to be decided on the topic that you need to work with. Let’s say, you are in the business of running a digital marketing agency, then you might ideally be searching for things like email marketing, social media, web traffic, blogging and more.
However, you need to understand that these are not keywords but are merely topics that you are looking to work with. It is on the basis of these topics that you will be searching for keywords.
You can also make use of Google and YouTube for running this search.
With these topics in mind, proceed to write them on the search bar on Google and find out the phrases that Google suggests back to you. Mark these because these might be perfect to be added to your list. This is because when Google suggests back something to you, it is quite obvious that many people out there are already looking for exactly these things. However, don’t end your search with Google Suggest just yet.
In an analogous manner, you can also make use of YouTube suggest. At the bottom of the Google search result page, you will also find an option to look for Searches related to option. This is another way to find keywords.
Same as Google suggest, these ideas come straight from what people are searching on Google. This way, you already get to know that these topics are quite popular on Google. It is almost like Google is telling you on its own that these topics are quite popular among people and they are actually searching for these. Get down to the list of those results which will give you another list of related keywords.
Assess the volume of search, the click rate and potential of driving traffic. Use these tools to check a given topic’s elements. Using Google keywords tool search volume is not accurate and might not display organic results. Hence you need some paid tools access.
Assess the traffic generation on your competitor’s pages. This will help you in finding topics and potential for additional business. The best tools to use for this purpose are Ahrefs and SpyFu.
Choose a targeted keyword and identify the search intent behind it. This can be done by analyzing top 10 Google search results for that particular topic. Although this needs to be done manually, but tools like SpyFu and Long Tail Pro can assist you in the task.
Assess whether you are able to fulfill the search intent. This question is vital and needs to be answered. In case the answer to this is no, then you need to move on but if it is a yes, then assess the related ranking difficulty.
If you need to check the competition level that a keyword faces, then you can follow these steps. Make a quick search for the keyword on Google. Check the sites which rank on the search result page. If the results on the first page display some grand website like Wikipedia, then that keyword needs to be strike off your list. However, if the results on the page are not quite significant, there is a chance that you can also hit a spot on this page. Some tools like Moz, and SEMrush also feature a tool which allows you to check for the difficulty of a keyword.
Now that you have targeted keyword list, link building should not be the only way to find it a rank. In order to fulfil the needs of your users, you will need to create content around these keywords. As per the algorithm of Google, content will only find a rank if it works to fulfill the need of a user. This is why you need to devote special time in creation of value content. Take care of things like the density of the keyword, the proximity and the length of the content. The main keyword and the related keywords must be used properly.
After completing the placement of keywords on the content, you will have to work on factors like meta title, meta description, structure of data and more. These are some of the off page activities which are just as relevant. The next step would be to build links to the content that you have created with the keywords inserted therein. Branded keywords and anchor text will help you in giving a boost to the organic search traffic to your website.
If there is a need to search for more keywords, you will have to start the process from the beginning. Although, if the keywords are already ready with you, you will only require working on the last two steps again.
Working with these tools can give you an edge in your business and help you perform better in the digital domain. Due to increasing competition and the scope of technology, you are far better placed to promote your online business than the world ever was. Using the steps explained above, you can easily build your content around useful keywords, which can prove to be a game change for you. Also you can check for the discounts and deals related to these SEO tools here.